Perspectives & press.
Our point of view on adaptive reuse, hospitality real estate, and the markets we build in — and where GTB Group is in the news.
The art of adaptive reuse begins before the acquisition.
The discipline of a great conversion isn’t deciding what a building could become. It’s understanding what made it worth keeping — and carrying that forward.
By GTB Group · July 2026
Read the essay →GTB Group
The art of adaptive reuse begins before the acquisition.
Why the most valuable thing an old building offers is the one thing a new build can't buy.
Read article →The Santa Barbara Independent
The Art of Adaptive Reuse.
The Independent visits Casa Iglesia — the 1924 First Christian Church reborn as a 37-room hotel — on the discipline of preserving what makes a building worth keeping.
Read at the Independent ↗Noozhawk
Santa Barbara church gets a second life as a hotel.
Noozhawk tours Casa Iglesia — a 1925 church reborn as a 37-unit hotel with its sanctuary preserved and a new open-air atrium at its center.
Read at Noozhawk ↗KEYT · News Channel 3-12
Historic Chapala Street church transformed into a boutique hotel.
KEYT reports on the two-year conversion of the 1924 landmark into a 37-unit hotel — its Spanish and Moorish detail preserved around a new open-air atrium.
Watch at KEYT ↗KSBY News
Historic church under construction to become a hotel.
An early look — mid-construction — at the plan to renovate the Chapala Street church into a 37-unit hotel while keeping its historic exterior intact.
Watch at KSBY ↗
Noozhawk
Planning Commission backs a first-of-its-kind hotel-condo project.
Noozhawk covers the city's unanimous approval of our 1018 Garden Street project — now Casa Jardín — a first-of-its-kind, 13-unit hotel whose rooms can be individually owned and operated as hospitality.
Read at Noozhawk ↗