GTB·GROUP
Our assets

Portfolio.

A curated collection of boutique hospitality assets across supply-constrained U.S. markets — each representing a distinct conversion thesis and a disciplined, founder-led value-creation strategy.

Operating Assets

Stabilized properties generating returns across key U.S. markets.

Legacy Repositioning

South Lake Chalet

South Lake Tahoe, CA
10 Studios · 1 Three-Bedroom

Boutique Tahoe asset repositioned from legacy motel inventory into chalet-style accommodations.

Value-creation strategy & execution

Strategy. Modernize interior product and implement centralized systems to support ADR growth and margin expansion.

  • Interior modernization
  • Studio-focused layout optimization
  • Revenue management implementation
  • Centralized booking and operations
Office-to-Hospitality

Casa Jardin

Santa Barbara, CA
11 Studios · 1 One-Bedroom · 1 Two-Bedroom

Former office building fully entitled and converted into 13 boutique hospitality units with condominium mapping for individual unit optionality.

Value-creation strategy & execution

Strategy. Unlock structural upside through office-to-hospitality conversion and legal restructuring.

  • Office-to-hotel entitlement
  • Complete interior redevelopment
  • Condominium map approval
  • Centralized hospitality operations
Office-to-Hospitality

Casa Riviera

Santa Barbara, CA
24 Studios · 3 One-Bedrooms · 3 Two-Bedrooms

12,000 sq ft office building converted into boutique hospitality property featuring underground garage and elevator addition.

Value-creation strategy & execution

Strategy. Execute large-scale adaptive reuse with structural improvements to elevate property class and guest experience.

  • 12,000 sq ft office-to-hotel conversion
  • Underground parking garage
  • Elevator addition
  • Full interior redevelopment
  • Unit mix diversification
Office-to-Hospitality

Casa De La Vina

Santa Barbara, CA
11 Studios · 4 Two-Bedrooms

8,000 sq ft office/retail property converted into boutique hospitality units with rooftop deck addition.

Value-creation strategy & execution

Strategy. Transform underutilized commercial square footage into diversified hospitality inventory while enhancing experiential amenities.

  • Office/retail-to-hotel conversion
  • Rooftop deck addition
  • Interior modernization
  • Unit mix optimization
Office-to-Hospitality

Casa Castillo

Santa Barbara, CA
3 Studios · 2 Two-Bedrooms

Originally a 4,000 sq ft office building entitled and converted into five hospitality units, stabilized and sold, and later re-acquired.

Value-creation strategy & execution

Strategy. Unlock zoning arbitrage through adaptive reuse while preserving long-term value through strategic re-acquisition.

  • Office-to-hospitality entitlement
  • Full interior conversion
  • Stabilization and disposition
  • Strategic re-acquisition
Boutique Conversion

Bella Notte

Santa Cruz, CA
12 Studios

Coastal asset undergoing conversion and key count expansion through elimination of non-revenue space.

Value-creation strategy & execution

Strategy. Increase total revenue capacity by converting underutilized square footage into guest units.

  • Conversion of former lobby into guest rooms
  • Conversion of manager's unit into guest rooms
  • Increase from 10 to 12 units
  • Interior modernization
Adaptive Reuse

Casa Iglesia

Santa Barbara, CA
31 Studios · 3 One-Bedrooms · 3 Two-Bedrooms

18,000 sq ft former church fully entitled and under construction for boutique hospitality redevelopment.

Value-creation strategy & execution

Strategy. Unlock entitlement and density upside through adaptive reuse in a supply-constrained market.

  • Full entitlement approval
  • Structural reconfiguration
  • Courtyard-centered design
  • Complete interior redevelopment

Renovation & Repositioning

Legacy assets undergoing targeted capital improvements and brand repositioning.

Legacy Repositioning

Park Chalet

South Lake Tahoe, CA
9 Studios · 4 One-Bedrooms · 1 Two-Bedroom

Down-to-the-studs renovation repositioning legacy motel inventory into boutique chalet-style hospitality.

Value-creation strategy & execution

Strategy. Increase ADR and length-of-stay potential through kitchenette additions and conversion of non-revenue space.

  • Full interior demolition and rebuild
  • Addition of kitchenettes
  • Fireplace installations
  • Conversion of lobby space into guest accommodations
Legacy Repositioning

Lakeside Chalet

South Lake Tahoe, CA
17 Studios · 1 Two-Bedroom

Full-scale renovation of Tahoe motel asset into modern chalet-style accommodations.

Value-creation strategy & execution

Strategy. Maximize revenue per square foot through layout refinement and premium finishes.

  • Down-to-the-studs renovation
  • Kitchenette additions
  • Fireplace installations
  • Conversion of common areas into guest space
Legacy Repositioning

Solvang Haus

Solvang, CA
15 Studios · 1 One-Bedroom

Hospitality asset expanded through conversion of office, restaurant, and attic space into additional guest units.

Value-creation strategy & execution

Strategy. Increase key count and asset value through square-footage optimization.

  • Conversion of ground-floor office space
  • Conversion of former restaurant space
  • Attic redevelopment
  • Expansion from 12 to 16 units

Adaptive Reuse & Development

Office, retail, and commercial conversions in active development.

Office-to-Hospitality

Casa Santa Barbara

Santa Barbara, CA
50 Studios · 8 Two-Bedrooms · 1 Retail Space

Multi-building office portfolio fully approved for hospitality conversion along the State Street corridor.

Value-creation strategy & execution

Strategy. Reposition obsolete office inventory into boutique lodging while integrating retail frontage.

  • Office-to-hotel entitlement execution
  • Large-scale structural repositioning
  • Unit density optimization
  • Retail component integration
Office-to-Hospitality

Casa Haley

Santa Barbara, CA
38 Units (Entitled)

21,000 sq ft office building positioned for boutique hospitality conversion.

Value-creation strategy & execution

Strategy. Capture zoning and density arbitrage through office-to-hospitality conversion.

  • Entitlement approval
  • Unit reconfiguration planning
  • Hospitality-focused layout redesign
Office-to-Hospitality

Casa Mission

Santa Barbara, CA
33 Units (Permitting)

Two-site office acquisition positioned for adaptive reuse hospitality conversion.

Value-creation strategy & execution

Strategy. Maximize density and structural upside through coordinated entitlement strategy.

  • Multi-site entitlement planning
  • Office-to-hospitality conversion design
  • Unit density optimization
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