About GTB Group
Institutional Rigor.
Founder-Led Vision.
GTB Group is a privately held real estate investment firm focused on hospitality acquisitions, adaptive reuse, and development in supply-constrained California markets.
Investors choose GTB Group because we are uniquely positioned to identify underutilized assets, unlock their potential through adaptive reuse and entitlement, and operate them as boutique hospitality destinations — an integrated capability few firms in the market can replicate.
Vertical integration across the full lifecycle.
From acquisition and entitlement through construction and operations, we control every stage of the investment process under one roof — ensuring every decision, from design to guest experience, serves the same investment thesis.
Technology-driven operations at the core.
We have built a lean, scalable operating model around purpose-built systems and centralized management tools that reduce operating costs and improve the guest experience without adding overhead.
Entitlement strategy as a core competency.
We have developed deep expertise navigating complex entitlement processes — zoning changes, condo mappings, and office-to-hospitality conversions — turning regulatory complexity into a sourcing advantage and unlocking value where other buyers shy away.
Structurally undersupplied markets.
Our portfolio is concentrated in California markets — Santa Barbara, South Lake Tahoe, Santa Cruz, and Solvang — where geographic and regulatory constraints limit new supply independent of demand cycles.
We renovate to reposition.
Every project is designed to move an asset into a higher ADR tier — premium upgrades and design-forward finishes that guests notice and the market rewards.
Founder
Arvand Sabetian
Founder, GTB Group
Arvand Sabetian is a real estate investor and developer focused on hospitality and adaptive reuse projects across California's coastal markets.
He has led the acquisition, entitlement, conversion, and repositioning of office, retail, religious, and legacy lodging properties into boutique hospitality assets.
He remains actively involved in acquisition strategy, entitlement planning, development oversight, and capital structuring across the GTB portfolio.
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For investment inquiries, partnership opportunities, or general questions, we'd welcome the conversation.