Transforming Underutilized Real Estate into
Boutique Hospitality Assets
GTB Group specializes in acquiring and converting office, retail, and legacy lodging into premium hospitality destinations.
Our Story
Who We Are
GTB Group is a privately held real estate investment and development firm focused exclusively on hospitality and hospitality conversion assets.
We operate at the intersection of:
- Adaptive reuse
- Entitlement strategy
- Design-forward renovation
- Operational optimization
Our portfolio spans Santa Barbara, South Lake Tahoe, Santa Cruz, and Solvang — markets characterized by limited new supply and strong year-round demand.
Our Investment Model
Acquire
Targeting underutilized office, retail, church, and legacy motel assets.
Unlock
Executing zoning changes, condo mappings, and office-to-hospitality conversions.
Convert
Transforming non-revenue square footage into income-producing hospitality units.
Elevate
Down-to-the-studs renovations, kitchenette additions, fireplaces, rooftop decks, elevators, and premium interior upgrades.
Operate
Centralized, technology-driven systems designed to optimize ADR and margins.
Track Record of Value Creation
- Entitle and convert obsolete office and retail assets into boutique hospitality
- Expand key counts through structural reconfiguration
- Execute down-to-the-studs renovations to reposition assets into higher ADR tiers
- Create optionality through condominium mapping and selective dispositions